Customer Lifetime Value Analysis to Profitability Management: A Framework to Strategic Marketing
نویسندگان
چکیده
منابع مشابه
Customer Lifetime Value Models: A literature Survey
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ژورنال
عنوان ژورنال: International Letters of Social and Humanistic Sciences
سال: 2015
ISSN: 2300-2697
DOI: 10.18052/www.scipress.com/ilshs.46.99